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programmatic advertising

Ever wondered what smarter media buying looks like?

Programmatic Marketing

Don’t waste budget on ads that won’t convert. Using enterprise platforms like Google DV360, we build campaigns that go beyond reach, connecting your brand with high-value audiences at scale.

Our programmatic advertising team helps you unlock the full potential of this highly specialised marketing, delivering strategic, high-performing campaigns to the right audience at the right time across display, video, native, digital out-of-home, and even premium platforms like Netflix. Whether building awareness, driving conversions, or retargeting high-intent users, our focus is on meaningful outcomes, not impressions for the sake of it.

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How we deliver real programmatic performance

  • Targeting most valuable audiences

    We begin by identifying and segmenting your key audiences using first-party, contextual, and behavioural data. This ensures we’re targeting the right users based on real interest and intent, not just demographics.

  • Max impact ad placement

    We select the most effective programmatic inventory sources for your goals, whether that’s premium site allowlists, contextual placements, or mobile apps. Every placement is considered, not random.

  • Nurturing leads

    We tailor ads to each stage of the buyer journey and audience segment to maximise relevance and impact. Our in-house studio produces rich media and dynamic HTML5 assets designed to capture attention and drive action.

  • More value from every media dollar

    To drive stronger results and reduce wastage, we constantly monitor and adjust campaigns in real time, refining bids, creative, frequency, and targeting.

  • Clear insights you can act on

    We don’t just report impressions, we translate performance into actionable insights. You’ll gain clarity on reach, engagement, conversions, and attribution, giving you confidence in both ROI and next steps.

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We focus on delivering effective work that works

Our approach

How we unlock real-world results

With our time-tested approach, we set clear goals from the start and shape a plan built to meet your ambition and drive success. It's focused and tailored to grow with you.

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Marketing strategy

Digital marketing and PPC

Search engine optimisation (SEO)

Traditional media

E-commerce marketing

Search engine optimisation (SEO)

Social media marketing

Inbound marketing

Analytics and reporting

Frequently asked questions

Programmatic advertising uses automated technology to buy and place digital ads in real time across a huge range of websites, apps, and connected TV. It lets us reach the right audience at the right moment, at scale, rather than negotiating placements one by one.

Google Ads is one channel, whereas programmatic as a whole gives you access to advertising inventory across the wider web, including sites and formats Google Ads can't reach. It also offers more advanced audience targeting and is well suited to building awareness and reaching people throughout the different phases of their customer journey.

Display, video, native (ads that match the design look of the platform it appears on), digital audio, and connected TV. With more Kiwis streaming TV and audio than ever, programmatic is now how you buy the reach traditional broadcast used to own, with digital-grade targeting and measurement attached.

We combine demographics, interests, behaviour, location, and intent signals with your own first-party data, then retarget people who've already engaged with you. As privacy rules tighten and third-party cookies disappear, that first-party data is becoming the real advantage, and we'll help you build it. Targeting is refined continuously, so your budget keeps flowing to the audiences that convert.

We apply brand-safety controls and quality filters so your ads appear in appropriate environments, and we track performance against clear metrics like reach, engagement, conversions, and cost per result. You will receive transparent reporting on this.

No. Entry budgets are far lower than most people expect, and we buy through the same enterprise-grade platforms the big brands use. If your audience is worth reaching beyond search and social, programmatic earns its place in the mix at almost any scale.